Create Your Marketing Message Online Course


Dear Visionary Healthcare Professional,

Have you ever found yourself perplexed, asking,

"What's going wrong with my healthcare marketing strategy?"

You're diligently performing all the recommended actions:

· Engaging on social media platforms,

· Writing informative blog posts,

· Sharing relevant healthcare infographics,

· Actively participating in online discussions and hosting live webinars.

Despite all this, you're not connecting with your target audience as effectively as you envisioned.

Are they truly understanding the value of your healthcare services?

You may be feeling overwhelmed, uncertain, and directionless.

You're unsure about what to do next, whom to consult for assistance, or how to take the next step.

Well, it seems you're grappling with a marketing messaging challenge.

Don't worry; we've been there before.

We understand your struggle and are here to help with this targeted course designed for professionals like you in the healthcare sector.

Table of Contents

Each course is narrated so you can listen and read!

Unlock the alchemy of exponential growth for your clinic!

Picture this: Your thriving healthcare clinic, renowned as a beacon of wellness, patients eagerly endorsing you, and a growing community that resonates with your values. Dream too big? Absolutely not! But, how do we convert this dream into reality? It's simple – by understanding the soul of your business:

The Ideal Customer Profile (ICP).

As a healthcare professional, your expertise in providing care is second to none. However, often we find ourselves in a maze trying to reach the right audience. It’s like shooting arrows in the dark and expecting them to find their mark! Marketing efforts feel aimless and stagnant, despite the passion burning within. The missing piece of this puzzle is understanding your contemporary ICP, the one that adapts and evolves just like you do.``

Yes, we have all been told about ICP and often it is painted as a static reflection of ourselves from yesteryears. But let’s be real, the world has morphed, especially with the ravages and revelations of the pandemic. A world where fidget spinners were the rage, and now? Buried in history!

Your ICP too needs to be an evolved entity, just like you.

Enter: Create Your Marketing Message - a course tailor-made for brilliant minds like yours.

I remember the exhilaration coursing through my veins when I constructed my first ICP.

The journey was laced with anxiety but oh, the ecstasy when I received my first response! It was like discovering the North Star that would guide my marketing ship through rough and calm seas alike.

"The ICP became the essence of my business, streamlining content creation, ad campaigns, and community building."

Create Your Marketing Message is an avant-garde course, meticulously crafted into five modules that encompass everything from identifying your target audience to constructing a multifaceted ICP. But it doesn’t just stop at creating it; it empowers you to validate, analyse, and weave your ICP into your ongoing marketing strategies.

Within just three months, envision:

  • A revenue stream that hums to the tune of your aspirations

  • An audience that is practically evangelistic about your offerings

  • A rejuvenated sense of conviction in your products, making them irresistible to your clients

  • The delicious dilemma of what to do with the extra capital – whether it’s investing in groundbreaking medical technologies or giving back to the community!

But let’s hit pause for a moment. What happens if you let this golden opportunity slip by?

  • The sinkhole of inefficient marketing swallowing your investments

  • The strain of working tirelessly yet barely scraping by

  • The gnawing frustration of potential unrealised

  • This isn’t a crossroads you need to stand at.

In just a few days, feel the invigorating thrill of speaking the language of your ideal customers, building meaningful relationships, and watching your business flourish.

Content Includes:

Introduction

Module 1 – Your Primary Target Audience

Module 2 – Build Your 5D Ideal Customer Profile (ICP)

Lesson 1 - Gather the Facts

Lesson 2 - Feel Their Pain

Lesson 3 - Explore Their Wants

Lesson 4 - Discover What Matters Most to Them

Lesson 5 - Uncover Their Objections

Lesson 6 - Review Your Data

Module 3 – Put it All Together

Lesson 1: Validate Your Answers

Lesson 2: Analyse Your Data & Refine Your ICP

Module 4 – What to Do with Your New ICP

Module 5 - Next Steps

Create Your Marketing Message is more than a course; it's the roadmap to the empire you were meant to build.

When you’ve completed this course, you will be able to…

  • Identify your primary target audience so that you can market to those people who are the best fit for your products and services

  • Create an initial ideal customer profile by tapping your current understanding of your audience

  • Validate your customer information so that you have the most accurate data on which to base your ideal customer profile

  • Analyse your data and refine the profile of your ideal customer, so you will be confident in tailoring your marketing to them

  • Decide how your detailed ideal customer profile can have the most impact right now so that you get started using it immediately

    Plus so much more!

You have evolved; it’s time your business does too. Five years ago, you may have hesitated.

Today, you are ready to seize what you truly deserve.

Unlock your legacy.

Warm regards,

David Franklin

Seize your moment; sculpt your legacy. Enroll in Create Your Marketing Message now!

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